Unlike it’s competitors, this bank aims to have the best customer service with limited number of in-person interactions, living up to its motto of “devoted to you.” As one of the key elements of the rebrand, Republic Bank (as it was originally called) changed it's name to Coingo to better appeal to a younger audience. While banks are traditionally conservative in their design efforts, Coingo uses exciting colors, unique shapes, and reusable elements to create an exciting brand system that can fit any application. This rebrand consists of a logo, stationary, website, ATM machine, bank card, poster, billboard concepts, social media, exterior branding, and a various merchandise options.
