German Chocolate Enrobed Gourmet Pretzels

Branding
Project Overview
Did you know that chocolate-covered pretzels originated in Germany? Legend has it, a German baker overcooked a batch of pretzels, partnered up with a chocolatier, and the rest is history.
The form of the box and inserts entirely knock-down.One of the main objectives was to make this a giftable treat. Inspired byGerman traditions, the star on the top of the box and die-cut on the interior is the Moravian star which illuminates the top of the buildings in Christmas villages during the winter months. On the sides of the exterior box, glass ornaments are hanging down from the top of each building. While glass Christmas ornaments originated in Germany, the angel and St. Nicholas are additional important holiday traditions which are highlighted on the exterior panels of the packaging. Inside are four individually packaged pouches of pretzels, along with an individualized ornament feature.  When finished, the pouches can then be hung from their Christmas tree to continue the festivities. The unique German cross stitch used throughout the brand ties the authentically German feel together.
German Chocolate Enrobed Gourmet Pretzels
Branding

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